The Value of Synergy: The Whole is Worth More than the Individual Parts
Once upon a time the word synergy was the latest buzz word. It was on everyone's lips, in everyone's speeches, in everyone's advertising. It was the thing that made teams function at their best. There was and still is a lot of truth to this.
Quick definition. Synergy means that the end result of many different parts working together is greater than the result derived from each part working individually. In sports terms, having a team made up of superstars who perform well at their individual positions, may not be as good as a group of lesser-known players but who play together effectively as a team.
So what's synergy got to do with Internet marketing and you having a business that's making a great income on the Internet?
The key with the Internet is making sure that you get your consumers coming to your website and that when they get there, they convert to paid customers, through purchasing your products or hiring your services.
So how do you get synergy? It's a combination of having the right Internet marketing tools in place for your business. Here are some of them.
Consistently submitting your website to key directories is one route.
Articles about your business is another. Many businesses use article marketing to get the word out.
A blog is another route. Like articles, it can establish you as an expert in your field, one that those who need this expertise can turn to. If you link the two together by referring to your article in your blog, and to your blog at the end of your article, you're building synergy. Article and blog support one another and the combined message of both is likely to attract more visitors to your website that either the article or the blog on its own.
Now suppose you add to that the power of Social Marketing. What if you're on LinkedIn or Ryze or Plaxco or other business networks? When you participate in these network forums you can be seen as an expert and again refer people to your article, your blog, your website.
When you get these Internet marketing tools working together, with cross references and linkages from one place to another, synergy happens. It's a tremendous boost to the number of people visiting your site and to your overall credibility.
There's one very important factor here. Do you understand the kind of mix for your business that will produce the synergy leading to a massive number of visitors to your website? For that, the best answer is an Internet marketing firm that appreciates the power of these Internet Marketing tools and also has some understanding of your business model so that maximum synergy is produced.
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